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New multiplayer strategic SMS game by Novosoft launched in MTS network, Novosibirsk

Novosibirsk, Russia - June, 2002

Mobile TeleSystems (NYSE: MBT) started commercial operation of Novosoft W-Domination, the first multiplayer strategic SMS game ever developed in Russia.

W-Domination creates an interactive environment where player gets the opportunity to become a ruler of a state and manage its different aspects, such as economy, army, diplomacy, science etc. It is a long-play, challenging game that attracts the youngest and most active part of the audience, which results in driving up messaging traffic and increasing revenue.

W-Domination merges top 3 life priorities of the young people – fashion, fun and friends - into one compelling product, and thus lets operators to efficiently appeal to the youth market. Unlike any other game, W-Domination is highly interactive. Real-time competition with other human players gives a sense of electrifying action. Not only players can monitor the game situation checking one's state's parameters, but also exchange messages and receive news about the rivals.

Being a “sticky” service, W-Domination helps operators to build a long-term community of young mobile users and provides good opportunity for expanding the customer-base and strengthening brand loyalty through viral marketing.

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